trg tech business intelligence services help firms achieve business optimisation by taking their information resources from mining to forecasting. Techniques include:

• Expert data mining
• Ad hoc reporting and report building
• Forecasting and predictive technologies
• Multidimensional reporting
• Cross-tabulation capabilities
• Custom reporting
• Enterprise business intelligence gathering and reporting

Case study: Improving brand relationships in the US retail sector

trg tech contributed to the success of a client in the highly competitive and low profit margin US retail industry. The model took in market data, defined relationship investment in the brand, determined the drivers of desirable consumer behaviour and produced forecasting models. The model provided customer relationship investment levels that helped identify initiatives for the retailer to differentiate it from competitors and improve customer traffic. Key findings showed a knowledgeable staff and customer communication to be amongst the top investment avenues. Recommendations to invest in training and improve customer communication led the retailer to gain strength and improve on its performance metrics.