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trg | dgs

Your growing demands for superior customer value and the emergence of new business models are placing traditional sales channels under increased pressure. With an increasingly competitive playing field, companies today need to find the most cost effective solution for reaching their customers and maximizing their revenue.

As enabling technologies have evolved, the web has emerged as the rational solution to this challenge and an increasingly large number of organizations are shifting their direct marketing budgets into the online channel. Companies that embrace an online direct marketing strategy will experience gains in operating efficiency, achieve greater customer control and become more responsive to changing customer preferences.

trg | dgs is a leading provider of comprehensive online sales generation solutions for our Partners. Our web-centric marketing tools are designed to help our partners supplement their traditional marketing channels in creative and innovative ways with the objective of accelerating conversion and install rates and growing their profitability.

At the core of our expertise is the ability to create and manage high-ROI partner websites that complement our business partners’ existing web presence and brand. Our customized pay-for-performance compensation models ensure that our goals and expectations are aligned exactly with our business partners’.

What We Do

Our primary focus is on harnessing the extraordinary power and reach of the Internet channel to service customers’ demands. We ensure that our partners’ web presence is high-impact and delivers high sales conversions.

	Partner Websites
	We create partner websites that supplement – not compete with – our partners’ existing websites and increase the probability that relevant traffic will be diverted to these websites. The design - ‘look and feel’ and architecture – of every website is customized to meet our partners’ unique requirements, products and services.
	Paid Search Advertising
	We bring best practices in paid advertising to our partners’ web presence to build visibility for their brand, products and services. When web-engine searches are conducted, two different types of results show up: organic listings and paid, or sponsored, listings. Organic listings are those that the search engine finds most relevant for a particular search query whereas paid listings appear because an advertiser pays money to be ranked based on search query words. We provide a novel approach to this marketing strategy by basing purchasing decisions on an intimate knowledge of our partners’ business and detailed statistical analyses of traffic trends and the ROI impact of diverting that traffic to a partner website.
	Search Engine Optimization (SEO)
	Our SEO solutions improve the volume and quality of customer traffic to our partners’ websites via organic search results; we target different types of search including those based on search query words, image-based searches and local listings. We optimize the websites we create on behalf of our partners by continuously editing their content and coding to increase their relevance to specific keywords and search criteria.
	Lead Generation and Management
	We offer end-to-end lead management and manage leads as far as our business partners require us to. The process starts with creating detailed prospect profiles based on our partner’s business model and value proposition and continues with optimizing the back-end of their online marketing channels so that conversions rates increase and legacy and ‘no sale’ leads are monetized. Structured protocols for lead fulfillment and follow-up support are available through our multi-channel service capabilities.

Business Benefits

	Deliberate by design marketing
	Total support services
	End-to-end lead management
	Customized pay for performance compensation models
	Excellent customer experience

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WANTED: Software
Visionaries

50 permanent positions
with outstanding
compensation (plus benefits)
for our innovative product
development initiatives.

click here for details