RIM is a next generation consumer analytics technology that defines brand relationships by linking financial data, psychological variables and the influence of online social interactions to consumer purchasing behaviour. It unlocks customer perceptions to produce hidden customer behaviour patterns to support improvement initiatives. RIM creates actionable insight to increase effectiveness of acquisition, cross-sell and retention.
key features
Acquires data from multiple data collection channels
Tracks customers through multiple transactions
Real-time notification of customer issues and feedback
Tracks trouble tickets and closure information
Converts survey data into actionable information
Builds powerful individualised reports using custom reporting and analytical tool
business benefits
Drive customer loyalty and retention
Increase consumer share of wallet for brand
Maximise the impact of customer relationship to increase profitability
Timely and appropriate intervention prevents customer defection
Develop relationship diagnostics to make better strategic and tactical decisions
